This one was an Adidas Commercial, shot in a kinematic style. Fast, quick cuts, constantly shifting the color grade. Pushing it grainy, then black and white, then full orange or blue, inverting colors. That is the beauty of kinematic. You take something simple, in this case somebody running and sprinting, and turn it into a really cool 15 to 30 second commercial. That is exactly what me and Jimmy Lee Fraser set out to do here.